I can think of a third of a certain large North American country that might not appreciate that. If you give your mudlings too much fish, they become obese and can’t work. CEO Jeffrey Hyman told me that he wants to emulate South Park’s irreverence, but that’s not a recipe for the kind of broad-based appeal needed to support a game that monetizes at 3 percent. There are spells like “morning wood” and “golden shower,” another causes a small dog to come pee on an opponent’s mudlings. There’s a lot to love about Idle Worship’s quirky sense of humor, but it might make the game off-putting to too many people.
Idle Worship will struggle with developing a broad user base. They’re bland and shallow, and that’s their secret - players can interact with them in small doses as they see fit, becoming gradually obsessed not with the game so much as what they’ve projected onto it. There’s nothing in there even close to offensive, or even close to interesting. One of the things that makes Zynga so successful is how impossibly broad its games are. And the question that they’ll answer over the coming weeks is: is it worth it? This is not the Zynga system of releasing cheaper clones and hoping that they stick. The real bet that Idle Games is making is this: that you can put time and money into a Facebook game and have it pay off. It's a technical achievement to say the least. It all takes place on an “unsharded” world, meaning that it’s capable of supporting millions of players interacting at once in a single world. The matchmaking system surrounds the player with friends that are playing the game already, as well as other strangers that have been elected as good fits. They do away with many of the irritating “pester your friends for 10 sticks” mechanics that act as walls in so many current social games, allowing instead for social interaction that actually involves interacting. For the first time on Facebook, Idle Worship provides players with synchronous play: the ability to interact with other players in real time, as opposed to the old chess-by-email systems employed by the majority of social games. The systems of interaction are what define Idle Worship, and what Idle Games done has the potential to revolutionize social games.
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